Companies face unfair competition in the form of paid reviews, defamation, and harassment in the media. Defending against such actions is challenging, as the internet allows unlimited freedom to publish anything.
One way to counter these attacks is by publishing reliable positive information that pushes out the negative content. This can include interviews, articles, and videos.
It is important that the authority of the positive information, according to search engines, is higher than that of the negative content. This ensures that the desired information appears at the top of search results.